A new line of French lingerie for girls aged 4 to 12 is sparking international outrage.
A marketing campaign for a new line of French lingerie for four- to 12-year-olds is raising new concerns about how young girls are portrayed, along with questions about the role modern mothers play in sexualizing their daughters.
The Internet campaign for the company Jours Après Lunes features girls in lace-trimmed bras and panties, some wearing pearls and sporting Brigitte Bardot-inspired hairdos. One girl is reclining in a lounge chair and another strikes a coquettish pose in front of a mirror. Ads for a line of lingerie for tweens show older girls hugging teddy bears while dressed in skimpy underwear.
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